Main task - Publication Plan, including magazine title and positioning statement.

Publication Plan

Title: Soul

Positioning Statement: Bringing you the best in R&B

Frequency of publication: Every month

Price: £2.10

Distribution: Newsagents; supermarkets; Cafés.

Rationale: The reason for the magazine is focused on the fans and therefore for the fans. I will offer competitions and opportunities for the readers to have an insight and experience of the type of things in the magazine, such as concerts, back stage, gig tickets etc. Also there will be consistent interviews and articles focusing on what the target audience want to read and ask (this will be researched), rather than what the companies and music industry will expect.

Style: The style will be both formal and informal due to certain sections that will use humour for the reader’s entertainment, and sections that focus specifically on sections referring to the genre of music etc. The magazine is for a mixed age audience but not for the elderly. Therefore it will use understandable, yet mature vocabulary and syntax.

Regular content:
- Editors letter
- Celebrity reports
- Good notes and Bad notes – Range of positive and negative events, achievements, and performances of artists.
- Fans forum (letters from the fans)
- Band interviews
- Artist interviews
- Upcoming music
- Reviews of soul artists
- Gig reviews
- NEW artists.
- Photograph collage of recent events.
- Tips on how to “make it big”
- Transfer lists –small ads where the readers (if they want) can buy CDs and concert tickets.
- Fun time – Competitions, horoscopes, cartoon strips (of celebrities), cross words.
- Goodbye – at the end of the magazine, is an article of a soul artist or band saying their greatest achievements of the month, and their up-coming goals.


Feature Content:
Examples of feature articles that will appear in the magazine.
- Which celebrities are on and off?
- Will the biggest soul artists come back big again? (R Kelly; Mary .J. Blige)
- Find out what 'Out Cast' think of the music industry
- Super Beyonce fan! Kelly Baker tells us how Beyonce changed her life.
- Vote for a hip-hop soul music channel!
- Which country has the greatest hip-hop soul artists?
- Which country has the biggest fans?
- Soul celebrities A-Z
- Top 10 soul music charts RIGHT NOW
- Report on Christina Aguilera, ‘How she got there?’
- Michael Buble, TOP 10 SONGS of all time.
- LA gig went extremely wrong!
- This month BEYONCE tells us how to “make it big”.
- Mariah Carey – ‘My life’ in quotes.
- Digging deep- investigation into pricey CDs and how to avoid them.
- Are the fans giving enough support?
- How to meet Chris Daughtry.
- ASHANTI in her years of fame, after rising to it in the early 2000s.

House style:
Mast head: Britannic Bold Big and Bold

Cover lines: Tahoma and Bell Gothic BIG and BOLD

Headlines: Britannic Bold Bold/Cooper Std Black

Stand First: Tahoma Bold 11pt. By-line to be included in stand first.

Captions: Tahoma Italic 12pt

Features first paragraph: Drop capital Tahoma, 6 lines deep.

News first paragraph: Tahoma, 6 lines deep.

Body text: Tahoma 14pt

Colour scheme: Range- MAIN: White, Gold, blue.
OTHER COLOURS: Depending on each issue.